MARCH 11, 2020
RETAIL INTERIOR DESIGN TRENDS THAT ARE CHANGING THE CONSUMER EXPERIENCE
Consumer expectations are fast evolving, and the line between online and offline shopping is blurring.
As a result, a retailer’s interior space needs to express the brand’s personality and identity while building an emotional connection with consumers to create a memorable shopping experience.
Understanding current retail trends, marketing technologies, and consumer psychologies are critical. Integrated design-build firms are equipped to work with clients to assist them in incorporating these trends seamlessly into their new retail spaces
FEBRUARY 18. 2020
Part 2: The Laura Clark Experience | Making it a “Reality” | Augmented & Virtual Reality
The “Aha” Moment
It was around this time that I was introduced to last year’s company holiday card. It provided a virtual tour of the new home of VIP, featuring holiday décor. This unique holiday card was created through the collaborative efforts of our IT and marketing departments, along with the architectural division. It was sent to clients, along with a branded cardboard headset to optically create a 3D effect. The program utilized to create a virtual tour of the space was completed on a paid platform known as theViewer. The platform hosts a series of 360-degree panoramas that can be exported from a Revit model, and allows the viewer to navigate the space through marked location points or through a floor plan.
JANUARY 31, 2020
Part 1: The Laura Clark Experience | Getting Started | Augmented & Virtual Reality
Like most new employees, I was working with the IT Department to set up my computer. What seemed like it would be an easy first-day task, turned out to be anything but. Step 1 – log in to the computer with my ID and password provided by IT. Step 2 – log in to my email. This is when things went a little south. I entered my password incorrectly, more than once mind you, and it logged me out. IT had to swoop in and save the day.
JANUARY 6, 2020
FOOD HALL DESIGN TRENDS – CHANGING THE SCRIPT ON CASUAL DINING
Dining out is more than just eating for many people. Dining is an experience – the center of many social interactions, and a form of entertainment. While food halls are starting to gain more traction in smaller cities, they are nothing new.Food Service News wrote, “Markets featuring vendors, growers, producers ▸
OCTOBER 7, 2019
6 BENEFITS OF GREEN ROOFS
As population, growth, and urbanization continue to replace land with concrete, there is a serious need to recover green space. It is essential for maintaining environmental quality and improving the earth’s landscape. Installing green roofs is one of the best options for reducing the environmental impact of urban development while, ▸
AUGUST 20, 2019
COMPANY CULTURE & ITS IMPORTANCE WITHIN THE WORKPLACE
We recently sat down with Cynthia Hernandez, Chief People Strategist, to discuss culture within the workplace. In her role at VIP, Hernandez works closely with the leadership team to strategically drive efforts to create a thriving work environment for all employees. Cynthia has over 10 years of experience as an ▸
DECEMBER 23, 2019
SCHOOL MODERNIZATION: A TREND THAT IS ON THE RISE
VIP’s engineering division, IPD Engineering, has teamed with several local architectural firms to renovate and modernize many elementary and secondary schools in and around the Upstate New York area as part of various school districts’ capital improvement plans. These projects have taken on different levels of modernization, but all have ▸
SEPTEMBER 3, 2019
ALIGNING GOALS & OBJECTIVES – 3 BEST PRACTICES/COMMON MISTAKES
In an ever-evolving and challenging industry, it is important to work hard to meet business goals and objectives on an ongoing basis. There are several impactful factors (i.e., employees, company culture, and reputation) that play a major role in the success of a firm and this holds true in AEC ▸